Chat with Ethe, your personal AI outfit stylist, to get instant ideas on what to wear. Ask for outfit help anytime. No app download or full closet upload needed.

When Ethe recommends an item you like, it’s saved to your Shopping List. You’ll see everything you’ve saved in one place, and you can purchase those items anytime.

Build your closet without doing the work. Mention an item (like “style my white jeans”), upload a photo, or share a link. Ethe remembers it and updates your closet automatically so you can reuse items

Love a look? Save the full outfit and come back to it anytime. Never lose track of your favorite combinations.

Tired of jumping between clothing brand websites? Our Curated Shopping List identifies missing items in your closet to complete or create new outfit ideas. Shop smarter and save time searching for items with this feature.

Use the purchase confirmation to decide if an item fits your closet, style, and body type. Take a photo, and we’ll help you make smarter shopping choices and avoid impulse buying.

Use the Outfit Planner to save your looks for upcoming occasions. After creating outfits with the 'Create My Outfit' feature or getting styling help from Ethe, you can plan outfits and have them ready when needed.

Take control of your style with Create My Outfit. Use items from your smart closet to create outfits that match your personal style, putting you in the driver’s seat while Ethe takes a backseat.

Use Closet Tracker to gain insights into your smart closet. Track your most and least worn items and see a color breakdown of your closet. The closet tracker lets you understand your personal style with a clear overview of your closet.

Find your style with our style quiz and discover your style personality. Get insights into your fashion type and style aesthetic. From streetwear style, sophisticated style, classic style, fashionista style, and many more styles.